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One song circulating on TikTok seems to have all of these jokes packed into a few lyrics. According to KnowYourMeme, a digital culture database, clips of the running joke began to spread on YouTube and TikTok, popularizing the term until the phrase Fanum tax became more frequently used online by members of Gen Alpha. In 2022, Fanum began an ongoing gag as part of his streams in which he jokingly taxes his fellow social media influencers. To collect his so-called tax, the streamer takes a small portion of AMP members’ meals while they’re eating or preparing to eat. The same survey found that 66% of parents are “annoyed by slang”—probably because it makes them feel alienated from their teenage children. Gen Z internet users are baffled by the sudden explosion of new memes popularized by Gen Alpha, the younger generation of those born in the 2010s, and are worried they are now becoming uncool.
At the same time, it is important to approach the “fanum tax” and other viral memes with a critical eye, acknowledging their potential downsides and implications. As with any cultural phenomenon, there is always the risk of exclusion, entitlement, or unhealthy parasocial relationships developing around these jokes and references. But the spread of the “fanum tax” meme was not just a matter of organic fan engagement. The meme‘s virality was also driven by the complex algorithms and features of the social media platforms themselves. On TikTok, for example, the use of relevant hashtags like #fanumtax and #fanumtaxchallenge helped to propel the meme to the top of users‘ “For You” pages, exposing it to a wider audience.
- As the streaming industry continues to evolve and grow, it will be fascinating to see how streamers and their fans continue to push the boundaries of what is possible, and to create new forms of content and community that challenge and inspire us all.
- Fanum, whose real name is Roberto Gonzales,1 is a YouTuber and Twitch2 streamer from the Bronx, New York.
- When his term went viral on TikTok this week, Fanum recorded himself reacting to “Sticking Out Your Gyatt for the Rizzler” and said he approved of the parody track and wanted to know who created it.
- The clip that started it all features Kai Cenat and Fanum sitting together, with Kai eating a plate of french fries.
- A skit influencer made a video pretending to be an annoying kid who overuses terminally online slang.
What is ‘Fanum tax’? TikTok song of Gen Alpha slang has Gen Z feeling like the new ‘cringe’ generation
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But mostly, people are just looking at the viral song — and its confusing lyrics — as a sign of what our future may look like under Gen Alpha. The ‘Fanum Tax’ became a popular phrase among Kai Cenat’s viewers due to a particular incident that occurred during one of Kai’s Twitch streams back in December 2022. The word “rizz” has become so six strategies for reducing labor costs vonlehman popular that it’s even spawned a spin-off term, “unspoken rizz,” and was a huge part of that viral meme about Baby Gronk and Livvy Dunne. The internet is full of slang terms — more than a few of which have taken off in a major way thanks, in part, to Twitch star Kai Cenat. “I’m 17 next month, i know what fanum tax is but i had to be told it, is this what old people experienced,” one commenter asked. “Im gen z but what is fanum tax,” another top comment said with a crying emoji.
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The clip that started it all features Kai Cenat and Fanum sitting together, with Kai eating a plate of french fries. Skibidi (pronounced skee-bee-dee) is a reference to the viral Skibidi song, which has taken on a few popular forms. The original song was popularized by a series of viral dancing videos, and then it was remixed with “Give It to Me” by Timbaland to make a new TikTok sound. The remix was used in the Skibidi toilet meme, a video seemingly created with Garry’s Mod that shows a head in a toilet singing along to the song.
So what is “fanum tax?” To the best of our cringe abilities, we will try to unpack this for you. The latest Gen Alpha meme to bamboozle the older generations is “Fanum tax.” It’s a bit of a word jumble, but at the very least, the title line can be deciphered. So basically, the title phrase means, give your body to the romantically appealing one. The compilation drove home the fact that no matter the food, no matter the stream, Fanum would be there to claim his tax, like a Twitch-ier, hungrier IRS. Anthony Bourdain had broad taste and appreciation of food from many different cultures, but there was a specific fast food chicken he truly adored.
In the months after June 2023, parody usage of “Fanum tax” began surfacing on TikTok, satirizing its overuse by high schoolers and children in real life. Fanum’s most viewed viral video as of October 2023 was posted on July 29th, 2021. The video4 was titled, “I TRICKED AMP TO DO COCA start a side hustle as a web developer with this $15 course COLA VS MENTOS IN A CAR! 😂🤯😡,” and gathered over 3.7 million views in two years (seen below, left).
Similarly, on Twitter, the use of retweets, quotes, and replies helped to amplify the meme‘s reach and encourage further engagement. If you’ve come across the ‘Sticking Out My Gyat for the Rizzler’ song on TikTok, then you’re probably wondering what ‘Fanum Tax’ means… ‘Fanum Tax’ was popularised on Kai Cenat’s Twitch streams, and stems from streamer Fanum stealing his food and then leaving with it. It basically just means someone wants to ‘yoink’ your food, similar to the ‘food tax’ term that has been going viral on the platform. In a video about the song that’s been viewed over 3.7 million times, a 23-year-old woman said she understood everything up until “Skibidi” and “Fanum tax.” Numerous younger Gen Zers hopped into the comments to say they, too, had no context clues for the viral lyrics. While most listeners seem vaguely aware of what “Skibidi toilet” is, since the meme about the animated talking toilet has been popular online for a few months, “Fanum tax” is newly perplexing.
Generation Alpha / Gen Alpha
Ultimately, the “fanum tax” meme is a testament to the incredible power and potential of online communities to create shared meaning and value through participatory culture. As the streaming industry continues to evolve and grow, it will be fascinating to see how streamers and their fans continue to push the boundaries of what is possible, and to create new forms of content and community that challenge and inspire us all. But the “fanum tax” is just one example of the many ways in which streamers and their fans are co-creating meaning and value through shared experiences and inside jokes. As the streaming industry continues to grow and evolve, we can expect to see even more examples of this kind of participatory culture emerge.
What does “fanum tax” mean?
Additionally, it speaks to the recurring trend cycle in which Black creators start trends that then get reused by other people. The song contains several instances of slang popularized by the Cenat, who is Black. In reality, a lot of “internet slang” is actually African American Vernacular English that is later adopted by internet-savvy users. So while the words might be magic shops that accept bitcoin and ethereum cryptocurrency new, the way these trends are built is more or less the same.